I never acted on my mother’s suggestion that I find a nice creative job, like in advertising, but then the job came to me anyway. An art-director friend called and said she was making a TV commercial for Barneys New York and she needed some words. Would I do it?
I didn’t hesitate for a second. Why not? What is the difference between art and advertising?
Quality? Clearly not. The only difference I could come up with for sure was the logo. I was an adman from that day forward, and somehow it gave me the resources to do what I thought was art—with a logo.
I had always been interested in the neutral zone, the DMZ of art and commerce, and now I was working there. It was a place where I could push the limits, mainly because I was so unfamiliar with the limits. Like Iggy, I didn’t feel like a sellout, I felt empowered. If you’re going to be a bad boy, be bad: like Bob Dylan talking to the computer in the IBM ad. Don’t tell me he wasn’t savoring the transgression of the whole thing.
At The Paris Review, writer and creative director Glenn O’Brien narrates the comic struggle of making a living in the arts, particularly the way many creative types struggle with whether or not to go into advertising. He doesn’t.