Pivoting Away from Lung Cancer

Felix Gillette, Jennifer Kaplan, and Sam Chambers report in Bloomberg Businessweek on Big Tobacco’s adaptation of the Silicon Valley playbook: sleek design, disruption, open-floor plan “innovation zones” with Eero Saarinen chairs, you name it. Welcome to the world of alternative nicotine platforms.

In between heatsticks, you holster the cyberpipe in a mobile charger, a smooth, palm-size contraption that calls to mind a cigarette pack mated with a smartphone and designed by Apple’s Jony Ive. “I was a smoker before,” Calantzopoulos said as he handled a charger. “I switched to this completely, and I cannot smoke cigarettes anymore.” Somewhere in flavor country the Marlboro Man is turning over in his grave.

Read the story


from Longreads https://longreads.com/2017/03/13/pivoting-away-from-lung-cancer/

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