Helen Hollyman spent a lot of time plumbing the depths of America’s leading purveyor of Donkey Sauce™ to produce this in-depth profile of the man behind the sunglasses, Guy Fieri. But what did she really learn? Is Guy Fieri the American dream with frosted tips?
Over these past few months, I’m not sure if I’ve ever met Guy Fieri, but I don’t think it matters. In his new book, Born to Run, Bruce Springsteen explains why he puts on his famous costume—American blue jeans and rolled up T-shirts—every night to perform on stage. “Those whose love we wanted but could not get, we emulate. So I—who’d never done a week’s worth of manual labor in my life—put on a factory worker’s clothes, my father’s clothes, and went to work.” Fieri’s rockabilly-meets-NorCal aesthetic may in fact, be his wardrobe of choice, but the moment the organic kale-eating millionaire entrepreneur rolls into your town in his ’68 red Camaro with his white spiky hair and that bowling shirt decked in flames, he’s suddenly transformed into your friendly, wacky neighbor. He’s here to eat some “off-the-hook” food with you, bump fists, and tune up the jams. He’s the kind of guy who makes you believe that you want to have a few beers together at the local dive, and if you stumble into a bar fight, you know he’s got your back. And when it’s all over, he’ll crank up a song from Van Halen’s 5150 album and make you a sashimi taco that is just awesome.
In an increasingly divided country, Fieri provides viewers with a distraction that promotes positivity and faintly displays a former America. Diners, Drive-Ins, and Dives is a fuzzy moving image of the United States, where small towns with restaurants that celebrate the dishes forged by a long history of the blending of cultures happens. It visits the cities where the product of hard-working Americans is delicious, and when you take a bite, you can taste their version of the American dream. On these menus, this concept is still possible.